Software as a quiet companion
1 min read
The best tools become invisible. They don't announce themselves; they simply make your work easier.
The companion metaphor
Think of your favorite pen, your well-worn notebook. They don't demand attention — they simply wait until you need them.
Good software should be the same:
- Present when needed
- Silent when not
- Reliable always
What this means in practice
Instead of push notifications, consider pull-based updates. Instead of gamification, consider genuine utility.
The goal isn't to make users addicted to your product. It's to make their lives slightly better.