Designing for focus in a noisy world

In an era where every app competes for our attention, there's something rebellious about building software that asks for less of it.

The attention economy problem

We've normalized being constantly interrupted. Notifications, badges, infinite scrolls — all designed to keep us engaged longer. But engagement isn't the same as value.

The best software is the software you don't notice using.

A different approach

What if we measured success not by time spent in app, but by how quickly users accomplished their goals?

• Reduce cognitive load
• Eliminate unnecessary decisions
• Respect the user's time

Conclusion

Focus is the new luxury. Software that protects it will stand out.